Prudence and Accruals in Profit Measurements

Prudence and Accrual Concepts
It is from financial statements that users of accounting information can make informed judgments about an entity. For instance, potential investors would want to use the financial statements of different entities (Wood and Sangster, 2012, pp.5-20). Similarly, existing shareholders are interested in knowing the performance of the entity, thereby, assessing whether the management is acting in the right way. Since accounting is not an exact science, the information that goes into the preparation of financial statements involves a great deal of judgment on those tasked with such preparation (Hermanson, Edwards and Maher, 2011, p.33). To enhance the reliability of accounting information, accountants use a number of concepts and principles. What follows is an explanation of how the application of both the accrual and the prudence concepts in measuring profits.
The Prudence Concept
This principle in accounting is sometimes also called conservatism. It requires that caution should be taken in the preparation of financial statements to ensure that there is no overstatement in both the value of assets and net income respectively. In applying this concept to the measurement of profits, the various components of profit measurement must conform to its requirements. For example, it applies to the measurement of both opening and closing inventory when the lower-of-cost-or- market rule is used (Stickney, Weil, Schipper and Francis, 2010, p.884). To use the prudence concept in measuring profits is, however, not the same as stating inaccurate information. Thus, an accountant should be careful not to pass out the wrong information just because the prudence concept was followed.
Since inventory constitutes one of the most important components in measuring profits for merchandising businesses, it becomes more appropriate to use it as an illustration(Albretch,Stice,Stice and Swain,2007,pp.311-313). For one, both the beginning inventory and the closing inventory go into the calculating of profit. The opening inventory is added to purchases in a given financial period to arrive at the cost of goods available for sale. An understatement or overstatement of that figure would mean that the resulting cost of goods available for sale is also misstated. On its part, the closing inventory helps in determining the cost of goods that was actually sold. This is obtained by subtracting it from the cost of goods available for sale. An overstatement in the closing inventory would result into a corresponding overstatement in profits.  The lower-of-cost-or-market (LCM) rule as an aspect of the prudence concept attempts to curb this problem. It values inventory by taking the lower value between the historical cost and the market value (Duchac, 2009, p.277). Historical cost normally refers to the value that a business used to bring the inventory into the business while the market value is what the inventory can actually fetch in a market sale.
Accruals
Just like the prudence, the accrual basis of determining profits ensures that the figures reported are as realistic as they can possibly be. It is the exact opposite of the cash basis of accounting. Under the latter basis, a business entity only records transactions when there is actual exchange of cash (Nikolai, Bazley and Jones, 2010, p.105). For instance, a medical practitioner who offers a service to a client in December of 2011 and receives the cash only in February of the following year would record nothing about that transaction in 2012. Instead, that revenue will feature in the determination of profits for February 2013 when the cash is actually received.
A business would normally record the items relevant for the determination of profits in the normal cash basis. It is only at the end of the given financial period when the need to determine profits that adjusting entries are applied to the initial figures so as to arrive at the accurate estimation of profits (Rich, Jones, Mowen and Hansen, 2009,p. 515).From the perspective of profit measurement, adjusting entries ensure that the reported revenue or expense is the proper one. Accruals are just one aspect of end of period adjusting entries.  The need to keep in time with periodic reporting as well as the matching principle is another reason to adjust financial entries (Lauz, 2007, pp.62-65). For example, a user of financial statement may be interested in knowing the profit relating only to a portion of the financial period while the relevant entries relate to the whole period.
There are normally no previous entries on accrued items. For profit measurement purposes, such items relate to the first recording of revenues or expenses. An example of an accrued entry is where a business has already rendered a service or sold a good and is yet to receive payment for the same. The adjusting entry is to create an accrued asset account equivalent to the value of that service or good and corresponding revenue.












References
Albretch,W.S.,Stice,E.K.,Stice,J.D., and Swain,M.R.,2007.Accounting:Concepts and        Applications, Tenth Edition.Mason,OH:South-Western Cengage.
Duchac,W.R., 2009.Financial and Managerial Accounting, Tenth Edition.Mason, OH:South-        Western Cengage Learning.
Hermanson,R.H.,Edwards,J.D.,& Maher,M.W.,2011.Accounting Principles: A Business    Perspective, Eighth Edition. New York: Global Text.
Lauz,J.,2007.Accounting Issues: An Essay Series Part I-Introduction to Accounting Theory and   Cash. Journal of College Teaching and Learning,4(1),61-66.
Nikolai,L.A.,Bazley,J.D., and Jones,E.P., 2010.Intermediate Accounting, Eleventh             Edition.Mason, OH:Thomson.
Rich,J.S.,Jones,J.,Mowen,M.M., and Hansen,D., 2009.Cornerstones of Financial   Accounting.Mason, OH:Thomson.
Stickney,C.P.,Weil,R.L.,Schipper,K., and Francis,J.,2010.Financial Accounting: An Introduction             to Concepts,Methods,and Uses, Tenth Edition.Mason,OH:South-Western Cengage.

Wood,F. and Sangster,A., 2012.Business Accounting 1,Twelth Edition.London:Pearson.
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